In an effort to increase profitable engagement for local businesses on social media, the City of Tehachapi Economic Development and Community Engagement teams are hosting a “Social Media for Small Business” workshop on Tuesday, November 19th.
This free event will share ways for businesses to establish or improve their presence on social media in order to take advantage of today’s digital economy and brand loyalty initiatives driven by the use of social networking. The workshop includes tips and tricks for a basic Facebook and Instagram presence and ways for busy business owners/managers to make social media a part of their daily routine.
Economic Development Coordinator Corey Costelloe will share data and studies on the necessity of social media for small business as well as how those apply to the Tehachapi market. Community Engagement Specialist Key Budge, who operates various social media accounts for the City of Tehachapi, will share some of his best practices and daily routines to help increase engagement with customers and build a brand.
The event will also feature a question and answer session with the owners of Johnny’s Take and Bake, a local business that was purchased in 2017 by a pair of former employees who have successfully re-branded the business with social media accounts. Johnny’s has gone from a business to a brand thanks to engaging posts, photography and messaging that centers around the experience and not just the food. Some of Johnny’s most successful posts will be discussed with tips on how others can emulate this formula.
“This is an opportunity to reassure small business owners that they can use social media effectively and in a time-appropriate manner to help build their business,” Costelloe said. “It is critical with a growing customer base of digital-natives that small business embrace social networking and tell their story in an entertaining way.”
The event will be held at the Tehachapi Police Community Room at 220 West C Street and will begin at 6 P.M.